Did you know that almost 85% of your clients use social media reviews to make purchasing decisions? Social media has become a crucial aspect of modern marketing, which offers incredible benefits to many consumers around the world today. And if your business is not using social media, you are missing a great marketing opportunity of making your brand famous. This article by an seo manchester and smm pro will give you three reasons why social media marketing is crucial for your business that you need to know.
The Importance of Social Media in Your Business
Increases Brand Awareness
Greg Pinksy runs the social media for MT Mechelec and says “Social media is a cost-effective and profitable method that you can use to improve the online visibility of your business. To get started, you need to come up with various social media profiles and begin to interact with your clients. By implementing a good social media advertising strategy, your brand will become more recognized since you will be interacting with a broad range of customers.”
Drives More Traffic to your Site
Peter Lorne runs the social media for this garden turf business and this hairdressers warrington business and personal trainer manchester studio notes “If you are not advertising your products or services on social media, then your traffic will be from the ordinary clients. It means that you will have problems of reaching new clients that are far from your usual customer circle. By using social media as your marketing tool, you will open your business to many customers around the world and this will increase traffic on your site.”
Enhances SEO Rankings
Paula Johnson runs the online marketing for a blacktop paving company and this juvederm orland park business and is a big advocate of social media and says “Many customers are using the search engines to look for various products or services they want to buy. Social media presence is now used to calculate how your business will rank among the search engines. Sharing your business content on social media will enhance your brand’s constancy, integrity, and validity.”
There is no doubt that social media marketing offers several benefits to established brands and startups. With consistent updating, an excellent social media strategy will lead to increased sales, higher customer satisfaction, and improved brand loyalty amongst others.